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Pricing & engagement model

Transparent starting points, scoped around real operating complexity

MALHUT combines a defined operating base with scale-aware pricing. Public ranges create a clear starting point; the final proposal reflects SKU volume, marketplace count, compliance readiness and the actual work required.

No lowest-price promise and no guaranteed ROI. Final pricing is confirmed in the signed scope.

Starting commercial anchors

The figures below are starting points, not a fixed tariff by marketplace.

Evaluate

Marketplace Readiness Audit

A structured decision pack before committing launch resources.

From US$1,200

one-time

Final scope depends on category and marketplace coverage.

  • Category, competitor and price analysis
  • Preliminary margin and cost review
  • Marketplace and launch-model recommendation
  • Product, content and documentation gap list

Enter

Launch & Setup

A controlled launch workstream for the selected marketplace channels.

From US$4,500

one-time

Driven by SKU volume, content readiness and compliance workload.

  • Manufacturer registration support
  • Russian listing localization and SEO
  • Image, infographic and video coordination
  • Pricing, promotion and logistics setup

Operate

Managed Marketplace Operations

An outsourced Russian marketplace desk for ongoing operations.

From US$2,500/month

+ performance component

The variable component is linked to verified marketplace sales.

  • Orders, stock, returns and review control
  • Pricing, discounts and advertising management
  • China warehouse and delivery coordination
  • Weekly sales, advertising, returns and profit report

Performance component

For managed operations, the variable component is typically structured within a 3–5% range of verified Net Marketplace GMV, with lower effective rates as scale grows. Exact progressive brackets are set in the commercial proposal.

Net Marketplace GMV means recognized merchandise sales after cancellations, returns and refunds, before marketplace commission, advertising and logistics costs.

Performance incentives remain subject to agreed margin floors, discount controls and advertising budgets.

Why additional marketplaces do not cost another full operating base

The manufacturer uses one MALHUT workspace, one reporting layer and one coordinated operating structure. Additional channels add real workload, but do not duplicate the entire infrastructure.

01

OZON

02

WB

03

Я

What MALHUT fees pay for

Category intelligence

Category, competitor, pricing and assortment analysis before launch and during operation.

Unit economics

Preliminary margin checks and ongoing visibility into fees, advertising, logistics, returns and contribution.

Registration support

Structured support for manufacturer onboarding and marketplace-account preparation.

Russian localization

Titles, descriptions, attributes, instructions and buyer-facing communication adapted for Russian customers.

Content production

SEO, product photography, infographics and video production coordination.

Commercial operations

Prices, discounts, advertising, orders, inventory, returns, reviews and buyer questions.

Usually paid separately by the manufacturer

  • Marketplace commissions and seller fees
  • Advertising media spend
  • Logistics, warehousing, customs and fulfilment
  • Certification, declarations, product marking and regulatory testing
  • External photography, video or specialist production costs
  • Taxes, duties and product cost

Pricing also acts as a qualification mechanism

MALHUT is designed for manufacturers that can support a professional Russia-market launch or scaled operation. Low-GMV businesses may find a full managed-operations model uneconomic; new-to-Russia manufacturers are assessed on production readiness, margin, assortment and launch potential rather than current Russian GMV.

Pricing questions

Is pricing charged separately for Ozon, Wildberries and Yandex Market?

No. MALHUT prices one operating base plus the additional channel scope. The second and third marketplaces benefit from shared infrastructure rather than duplicating a full project.

Why is the website range not a binding quote?

Two manufacturers with the same marketplace count can require very different SKU, compliance, content, fulfilment and advertising work. The final scope is therefore confirmed after review.

Does MALHUT guarantee sales or ROI?

No. Marketplace approval, traffic, rankings, demand, advertising outcomes, sales and profit depend on market conditions and marketplace rules.

Can the performance percentage fall as sales scale?

Yes. The intended model is progressive: higher sales volumes can receive lower marginal performance rates rather than applying one high percentage to all GMV.

Build an indicative commercial scope

Select the service level, marketplaces, SKU range, current sales stage and compliance readiness to see a preliminary range before requesting a scoped proposal.

Configure my scope

Package builder

Configure a preliminary operating scope

Choose a service level and the marketplaces you want to evaluate. The selection creates a project brief; pricing follows after product and category review.

1. Select a service package
2. Select marketplaces