30-day gross sales
₽38.6M
Illustrative portfolio
China-to-Russia Marketplace Operating Platform
One operations center for Russian marketplaces
MALHUT brings market entry, seller onboarding, Russian localization, daily marketplace operations, advertising, logistics coordination and consolidated reporting together across Ozon, Wildberries and Yandex Market.
The manufacturer remains the seller of record. MALHUT works as the delegated marketplace operations partner.
MALHUT OPERATIONS
China → Russia marketplace desk
OZON
Ozon
Ready to configure
WB
Wildberries
Ready to configure
Я
Yandex Market
Ready to configure
Operating model
Manufacturer seller account + MALHUT operations
CNRU✓
01Audit
02Launch
03Operate
Client workspace
A single view of performance, tasks, documents and decisions
The portal is designed for each manufacturer to follow selected marketplaces, operating work and weekly reporting without relying on scattered messages or spreadsheets.
Illustrative demo data. The figures below are synthetic and demonstrate the planned reporting interface. They are not MALHUT or client performance claims.
MALHUT Manufacturer Portal
Launch progress and marketplace reporting in one place
Overview
The client workspace brings company data, products, marketplace access, sales, documents, tasks and approvals into one role-safe view.
Estimated contribution
26.8%
Before fixed costs
Listing variations
184
Across 3 marketplaces
Decisions due
4
Manufacturer review
Your next actions
Illustrative reporting period · 30 days
Approve Orbit X9 Ultra launch price
ApprovalRobot vacuum · 3 channel variations
Confirm AquaFlex S7 label pack
Input neededWet & dry vacuum · 6 colour and accessory bundles
Review the 30-day growth plan
ReadyOzon + Wildberries + Yandex Market
What the work looks like
Clear operating artefacts, not abstract promises
These illustrative examples show what a manufacturer receives in the workspace. The data is fictional and is not a MALHUT or client result.
Illustrative example
Weekly management report
- Sales
- RUB 318k
- +6.2%
- Advertising
- RUB 41k
- ROAS 4.1
- Returns
- 6.4%
- −0.8 pp
- Contribution margin
- 18.7%
- +1.9 pp
Launch plan
62% ready- ✓Category auditComplete
- 02Documents and accessIn progress
- 03Catalogue localisationWaiting for assets
Listing localisation: before and after
Source material
X3 wireless mini fan · three wind grades · long endurance
Russian marketplace listing
Настольный вентилятор X3 — 3 скорости, тихая работа и автономное питание
The title, benefits and search phrasing are adapted for Russian buyers.
Advertising budget approval
Increase the weekly Ozon limit
Current limit
₽70 000
Proposed
₽95 000
Reason: stable ROAS and sufficient stock cover for 24 days.
Manufacturer decision requiredData sources
- Marketplace APISynced
- Weekly exportImported
- Manufacturer confirmationRequired
- New seller accountAwaiting connection
The source status remains visible. An illustrative status does not mean a specific integration is already connected.
Marketplace selection
Start with one marketplace or coordinate all three
The operating model is modular. The manufacturer chooses the channels; MALHUT coordinates one operating system across the selected marketplaces.
Broad marketplace launch
Ozon
Category analysis, localized listings, promotion control and operating reporting for the selected assortment.
High-velocity consumer channel
Wildberries
Content adaptation, pricing discipline, stock visibility, reviews and promotion coordination.
Search-led marketplace channel
Yandex Market
Assortment preparation, product-page quality, commercial monitoring and weekly management reporting.
MALHUT is an independent operations provider and is not affiliated with or endorsed by these marketplaces.
Service storefront
Choose the level of operating support you need
Every engagement begins with a defined scope. Packages can cover one, two or three marketplaces and can be extended as the assortment grows.
Evaluate
Marketplace Readiness Audit
A structured decision pack before committing launch resources.
One-time engagement
- ✓Category, competitor and price analysis
- ✓Preliminary margin and cost review
- ✓Marketplace and launch-model recommendation
- ✓Product, content and documentation gap list
Enter
Launch & Setup
A controlled launch workstream for the selected marketplace channels.
Project-based engagement
- ✓Manufacturer registration support
- ✓Russian listing localization and SEO
- ✓Image, infographic and video coordination
- ✓Pricing, promotion and logistics setup
Operate
Managed Marketplace Operations
An outsourced Russian marketplace desk for ongoing operations.
Monthly operating engagement
- ✓Orders, stock, returns and review control
- ✓Pricing, discounts and advertising management
- ✓China warehouse and delivery coordination
- ✓Weekly sales, advertising, returns and profit report
Package builder
Configure a preliminary operating scope
Choose a service level and the marketplaces you want to evaluate. The selection creates a project brief; pricing follows after product and category review.
Operations catalogue
One coordinated team across launch and daily operations
The final scope is documented in the service agreement and the client portal, so both sides can see responsibilities, progress and reporting.
Category intelligence
Category, competitor, pricing and assortment analysis before launch and during operation.
Unit economics
Preliminary margin checks and ongoing visibility into fees, advertising, logistics, returns and contribution.
Registration support
Structured support for manufacturer onboarding and marketplace-account preparation.
Russian localization
Titles, descriptions, attributes, instructions and buyer-facing communication adapted for Russian customers.
Content production
SEO, product photography, infographics and video production coordination.
Commercial operations
Prices, discounts, advertising, orders, inventory, returns, reviews and buyer questions.
China–Russia coordination
Alignment between the manufacturer, Chinese warehouse, delivery partners and marketplace operations.
Management reporting
Weekly reporting covering sales, advertising, stock, returns, profit indicators and next actions.
Clear operating boundary
MALHUT operates the channel; the manufacturer owns the product and seller obligations
This division keeps the commercial model clear: MALHUT is the operating subcontractor, while the manufacturer remains the seller of record.
MALHUT manages
- ✓Category, competition and price analysis
- ✓Marketplace registration support
- ✓Russian listings, SEO and content coordination
- ✓Pricing, discount and advertising operations
- ✓Orders, inventory, returns, reviews and buyer questions
- ✓Weekly management reporting and operating recommendations
The manufacturer remains responsible for
- ✓Product quality and safety
- ✓Certificates, declarations and product marking
- ✓Rights to the brand and product content
- ✓Actual product availability and production capacity
- ✓Product cost, advertising budget and logistics costs
- ✓Warranty obligations and manufacturing defects
Platform approval, product approval, rankings, traffic, sales and profit cannot be guaranteed and remain subject to marketplace rules and market conditions.
Secure account access
The manufacturer keeps control of every seller account
MALHUT receives only the access required for the agreed work. The exact method is confirmed for each marketplace and seller account during the readiness audit.
Delegated operator role
A separate user or manager role is used where the marketplace account supports role-based access.
Scoped API or reporting access
The seller creates a limited token or approved data connection for the agreed operational and reporting tasks.
Approval workflow
Sensitive actions can remain subject to manufacturer approval without giving MALHUT permanent administrative control.
Access principles
- Seller-account ownership and marketplace agreements remain with the manufacturer
- Least-privilege access is used and can be revoked by the manufacturer
- Two-factor authentication and critical approvals remain under manufacturer control
- Passwords are not shared as the default operating model
Marketplace roles, registration paths and API permissions can change. MALHUT validates the available method against the seller’s actual account before launch; live portal synchronisation begins only after agreement and access review.
Operating workflow
A visible process from first audit to weekly reporting
Every stage is reflected in the client workspace with owners, deadlines, documents and status updates.
- 01
Readiness audit
Assess category, economics, documents, assortment and marketplace fit.
- 02
Scope & agreement
Select channels, services, responsibilities, budget and reporting rules.
- 03
Account & catalogue setup
Prepare access, localized listings, media and operating workflows.
- 04
Controlled launch
Activate the selected assortment, pricing, promotions and logistics.
- 05
Operate & improve
Monitor sales, advertising, inventory, returns and customer feedback.
Key questions
A clear model before the work begins
Who is the seller of record?
The manufacturer remains the seller under the marketplace agreement and retains responsibility for the product, documents, brand rights and warranty obligations. MALHUT is the operating subcontractor.
Can we select only one or two marketplaces?
Yes. The manufacturer can select Ozon, Wildberries or Yandex Market individually, combine two channels, or coordinate all three.
How does MALHUT access our seller accounts?
The preferred model is a separate delegated role, a seller-created limited API token or an approval workflow. The available option is verified for each account and limited to the contracted scope.
Are the dashboard figures real client results?
No. All figures shown in the public dashboard are explicitly synthetic demonstration data. Real reporting is available only inside a contracted client workspace after data access is configured.
Is MALHUT an official marketplace partner?
No such status is claimed. Marketplace names are used only to identify the channels that MALHUT can help a manufacturer evaluate and operate.
Start with a structured marketplace readiness review
Tell us about the manufacturer, product category, assortment and preferred marketplaces. MALHUT will define a practical scope for evaluation, launch or managed operations.